‘There are two kinds of class, first class and no class.’*
My career moves in cycles. It gathered momentum as skills grew, took shape through responsibility, and found orbit as direction crystallized into expertise.
A cycle is never solely your own. People, companies, time, and life itself will push you forward, stop you short, or divert your trajectory. That is the business of failing, starting over, and finding a new rotation. The business of a creative life.
To master a cycle is to accumulate knowledge and practice as the spin accelerates, and to navigate the stall that inevitably follows. I am now entering a new cycle on an Independent Axis, where the experience gathered across my career comes into focus as an independent practice.
‘There are two kinds of class, first class and no class.’ I hold this as a standard: creative work must aim for the highest quality, or it fails to resonate, to create impact, and to prove its right to exist. And make no mistake: starting out, trying, even failing is a first-class act. No class lives on every corner of ‘done that,’ ‘seen this,’ and ‘you have no business here.’
INKSPIN · Original Drift Works is my studio. The method is straightforward. Ignite ideas, refine them with clarity, and shape them into assets that endure. For collaborations, commissions, and partnerships, this cycle is about outcomes.
Hugo Naber
Creative Director
INKSPIN · Original drift works.
* David O. Selznick, quoted in Bob Thomas, Selznick (New York: Doubleday, 1970).